As of recently, Jenny Rosencrantz has no engagements with Sustainable mPact™. We are very grateful for the important role Jenny has played in the development of Sustainable mPact™ and we wish her all the best in her future endeavours.
Because you are invited!
Our 1st Community members event is coming up!
Mark the date 16 Dec 2020 in your calendar…
Sign up and register HERE
And Stay tuned for more information!
“I want to live a life that is in harmony with the planet and all the other species that share this home with us” – Pamela Okutoyi
I had an extre
mely humbling experience after talking to Pamela Okutoyi, an ambitious and hardworking lady who has dedicated her life towards educating others on the importance of the environment. Her passion and joy is unparalleled when she talks about her work and how she strives to make a difference towards others.
Meher Bajaj (SmP Communications Manager)
Can you tell our viewers about yourself and your background?
Hi, my name is Pam! I am an environmentalist passionately and professionally, and I love this precious planet Earth.
For me, it’s been a very long journey of trial and error, shuffling my way through the sustainability space and finally, I can confidently say that I have found my niche.
I wouldn’t describe myself as super green – just someone who tries to do their best. I do not live in a self-built eco house – just a normal rental house where I try to make my energy and water use as efficient as I can. I do not own any fancy car, not to mention an electric car, still coping with our public transport drama. I simply live on a modest budget and try to make the most economical and ethical choices I can with my budget.
Sustainability has not always been my interest. Ours was love at first sight. I graduated from the Technical University of Kenya with a Bachelor of Technology in Environmental Resource Management in 2018. Since then I’ve worked continuously in the sustainability space.
I love collaborating with businesses to write content that they can be proud of. Currently, I work full time for Kenya Climate Innovation Center Consulting, as a sustainability researcher and writer and work part-time on The Eco-Mindset.
When I’m not writing, I love discovering our wild natural beauty, watching movies and living my best life.
How would you describe your journey in writing?
I learned the value of storytelling and simplicity when I was a young girl. I have always been a passionate writer ever since. While studying for my first degree, I engaged in a lot of research, report writing, creative writing competitions and public speaking. I discovered that I get a real buzz writing good content for websites, blogs, and ghostwriting.
After graduation, I went on to work for Impact Africa as a sustainability writer. I was also contracted by Iron and steel Africa Review to manage their publications on a part-time basis. Later on, I started doing freelance writing for newspapers and magazines.
What has been your most successful blog post? Why do you think it was appealing?
I can’t say that there is one blog post that is the most exciting because my blog posts are not a competition. My blog posts are about sharing people’s unique stories with the world and making people value the importance of sustainability through their stories. To me, every story is important, and I value each blog post that I publish. That is why every post has been successful in its own way.
What inspired you to start blogging about sustainability?
During my campus life, there was very little mention of sustainability and I struggled to understand what that complex word really meant. It was really hard to have a conversation with anyone about it.
I came to realize that in reality, there was not a lot of information available to the public on sustainability. This inspired me to start blogging because I wanted to provide that knowledge to people. I wanted to give the opportunity for others to learn about the importance of sustainability and their role to make the world a better place.
My goal is to educate people, change their mindset and get them to act.
The website ASM is a great source to learn about what businesses are doing to become more sustainable, however, ASM is more than just a website, can you share some of the sustainability services that ASM has to offer?
ASM aims to break down complex sustainability issues and turn them into interactive stories that people can relate to and understand what others are doing within the sustainability space.
At ASM we create content that tackles challenging sustainability concepts, providing a news outlet that discusses the governmental, company and individual efforts on sustainability. Our publications inform the larger public what opportunities are available and how they can be part of the change in the world.
Our goal is to make people better. We believe that every business owner has a story to tell and a passion that got them started in the first place. We write content that you can be proud of. We tell stories of businesses in the sustainability space in a way that will connect them to customers and generate profit while doing good to the planet.
One example of what we do; ASM works on various projects, one of them is dubbed Sustainability ‘Mtaani’, a Swahili word for “streets”. For this project, the ASM team takes to the streets and talks to the local people to get their first-hand opinion on sustainability. The idea behind the project is to gather information and get first-hand accounts on what people know so that ASM can bridge the gap between what the people understand and what they don’t.
There are many people who want to become more sustainable but do not know how to start, what would you recommend to them?
Education is the first step towards becoming sustainable. Many people ask questions like “why are you telling me to stop using plastic? or why are you telling me to stop cutting down trees?” Without knowledge on such topics, people will remain unknowing and unable to make informed decisions. At ASM we offer you information that facilitates conscious decision making. When you read about climate change, you realize that you have an important role to play within the larger picture. One cannot be action-oriented without understanding the space first.
On my personal blog, The Eco-Mindset, I mostly talk about how as an individual, you can live an eco-friendly lifestyle. I have been able to save money and attain a sense of peace knowing that my small lifestyle changes are attributing towards a greater good. I’m convinced that if we all join in the fight for a better planet, we shall achieve greater impact.
Want to reach Pamela?
ASM website: https://africasustainabilitymatters.com/
The Eco-Mindset blog: https://5f29ab757f8b3.site123.me/
LinkedIn: Pamela Okutoyi
Facebook: Pamela Okutoyi
THE COVID´S EFFECT ON CLIMATE CHANGES
The dolphins are back, the monkeys have come out of hiding and pollutants in the air have decreased. Can Coronavirus actually be what the planet needs?
Coronavirus was the last thing that anyone expected to happen. It has completely changed how the world today operates. However, with all the bad it has led to some seemingly positive results such as the decrease in carbon emissions and the overall decrease in the demand on resources.
But are these changes really beneficial in the long run?
According to Global Footprint Network, the reduction of the global footprint induced by Coronavirus should not be a cause for celebration. Covid-19 has led to suffering and destruction, as a result it cannot be misconstrued as a positive occurrence.
Institutions and governments need to be taking more deliberate action towards the ecological imbalance. Even though we all have a part to play towards helping the planet, it seems that corporate social responsibility working towards the SDG’s is only perpetuating the existing idea that climate action is voluntary and noble.
This has led to the belief that only international level action will lead to constructive solutions. However, the likelihood of a global scale event for climate action is unlikely.
While big projects like carbon capture technology initiatives are being funded by large companies so that the amount of carbon in the atmosphere is reduced by accumulating the carbon in the air and trapping the gas underground, we can also do our part by conserving energy at home.
So what can we do?
* Turning off the lights rooms that aren’t being used saves more energy than it takes for the light to start up.
* Support solar power projects for schools, homes and offices.
* Install solar air conditioning.
* Join our #polarbearchallenge to showcase how you have been working towards being more sustainable.
Let’s protect our planet together!
Covid´s effect on climate changes
The dolphins are back, the monkeys have come out of hiding and pollutants in the air have decreased.
Can coronavirus actually be what the planet needs?
(Read the whole article here on our website “News”)
Polar bear challenge
Competition: Share your best sustainability action
with a picture in the thread below.
Hashtag your action: #POLARBEARCHALLENGE
The person who has collected the most Polar bear
badges during September to December is crowned the winner.
The Price: We do a short interview with you and
publish it on our social channels.